Every Web Page Counts
When designing or redesigning your new or existing website, we will look at each page on an individual basis as a landing page, whilst still paying attention to brand guidelines and consistency throughout the site as a whole. We will aim to create an interesting layout to suit and emphasis all of your important content. You may have a small amount of text which needs to be complemented with illustrations and photos, or a large amount of text that will need to be broken up into more user-friendly sections so that it doesn’t just end up looking like a terms and conditions page (yawn…).
Why do we do this?
There are a number of reasons:
1. Each page on your website is a potential landing page, so if a customer only looks at one page it needs to be a good one.
2. It will be more eye-catching for the customer if as they are flicking through all of your website pages they can differentiate between them at a glance.
3. For improved marketing, by creating user friendly designs that are not unlike pages from a good quality brochure.
4. To improve the overall user-experience by breaking content up and making the pages dynamic.
Landing page design examples:
We were given a lot of text which was all relevant and needed on the page, so editing it down was not an option. Instead, we broke it up into small sections with a heading and blurb along with a left-right alternating photo-text layout. Half way down the page we positioned the ‘One-to-One’ focus text which was a good opportunity to break up the page with a full width background and some larger text. The aim here was to encourage the user to stop and think about the content. This was an ideal location on the page to add a call to action for those users ready to book a workshop.
We followed this with some further formatting, keeping everything consistent, and added another full width banner including a well-timed positive review from another customer. We often like to strategically position testimonials throughout a website and not just leave them on the reviews’ page.
The next requirement was to include all of the workshops’ full details, and rather than list all of the content as standard looking text blocks, we broke it up into a tidy accordion module so that the user can look at specific text relevant to them rather than all of it.
To finish the page off we ended on a photograph of a happy male and included a second call to action.
This friendly, pastel-toned landing page for Joy Zarine has been created to serve as a resource hub for clients.
This page uses the ‘less is more’ approach with text, and instead emphasises on some important reasons why the user needs the services and resources, along with a book release notification. Taking inspiration from the brand guidelines and new book cover design, it was important to have some blank white space so it would all tie in together. Using the large title as a page feature makes it noticeable and also sets it apart from other site pages with smaller titles. In addition, using a couple of key comments about the content or products on offer gives the user a quick summary about the page and prompts them to scroll for more information, which we give them in the next full width section.
This page is meant for providing client resources that accompany Joy’s book so making it easy and clear to download content on the desktop and other devices was essential (so no fiddly blue text links here). Using some custom made graphics to prompt downloads was the way to go. The page ends with a professional 3D graphic of the new book which almost stands off the page, combined with a quick summary about Joy and her forthcoming book release. The ‘coming soon’ button will eventually link to an online retailer to buy the book once it is released.
